Whether we like it or not, Americans live in a heavily medicated culture. Whatever problem we have, there is a pill for it. While this may be a recent development in American society it is a world that today’s teens have grown up in. Many teens and their peers have been taking drugs like Ritalin since grade school and have never known a world where magazine ads pushing anti-depressants and commercials selling painkillers weren’t commonplace.

It’s not surprising then that recent research shows that as teen use of illicit drugs like marijuana, cocaine, and speed have decreased; prescription drug abuse has continued to rise. In fact, a study by the Partnership for a Drug-Free America reports that 1 in 5 teens have abused prescription pain medication, stimulants, and tranquilizers.

One reason for this is that young people have easy access to prescription drugs. Many teens have been prescribed drugs to treat depression, ADD, pain from sports injuries, or sleep disorders and they share their pills with other teens. Additionally, many teens find medications prescribed to family members within their own homes and can purchase medications online. A study by Columbia University found that 85% of online pharmacy websites do not require a prescription and there are no safeguards in place to regulate the age of someone ordering drugs online.

This surprisingly easy access to medicine also contributes to the way teens view prescription drug abuse. Since prescriptions are legal, available and are used by everyone from small children to the elderly, young people improperly view this type of escape as safer, less addictive, and more acceptable than using street drugs like marijuana, heroin, and cocaine.

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LA Times: Kids and teens: The slow slide to a sedentary life

Grades aren’t the only things parents of children and teens should be keeping an eye on. Their physical activity should be scrutinized as well, considering that from ages 9 to 15, some kids could fall into a steady downward spiral of lethargy. It shouldn’t be surprising that an uptick in video game playing, television watching and computer surfing is probably to blame for the fact that as kids grow older, their time spent moving may greatly decrease, according to a recent study. Read the full story….

Kansas City Star: Teens herald the death of e-mail 

A pair of 2007 studies conducted by the Pew Internet & American Life Project showed that teens are steadily drifting away from the old-fashioned medium. While 92 percent of surveyed adults said they regularly used e-mail, only 16 percent of teens made it a part of daily life while text messaging (36 percent), instant messaging (29 percent) and social network site messaging (23 percent) gained in popularity. Read the full story…

Genes May Play Role in Turning Teens into Criminals 

Researchers at the University of North Carolina reported Monday that genes may play a role in young men who grow up in tough neighborhoods or with disadvantaged families and later become violent criminals. The scientists have identified three genes they believe play a role. One, called MAOA, played a particularly strong role, and had been shown in previous research to affect antisocial behavior. The researchers called the gene “disturbingly common”. Sociology professor Guang Guo, who led the study, said those with a particular variation of the MAOA gene known as 2R were extremely prone to criminal and delinquent behavior. Read the full story…

Star Tribune: Investing in youth has a measurable economic payoff 

Paul Anton, a good student and shooting guard out of Minneapolis Washburn High in 1966, turned his sharp eye to the study of mathematics and economics at the University of Minnesota. He spent 30 years at the Minneapolis Federal Reserve Bank and U.S. Bancorp and as a consulting economist for a firm that did a lot of work for financial institutions. In his latest gig, Anton is applying the cost-benefit and return-on-investment analysis of the business analyst to examining social programs — and the money taxpayers can save when kids are ready for kindergarten, when youth intervention programs keep teens out of crime, and when drug courts get offenders clean and into work-release programs for less than $40,000-a-year stays in prison. Read the full story…

Forbes: Teen Retailers’ Back-to-School Blues  

If Steve & Barry’s financial woes are any indication, the back-to-school season will be a difficult one for teen-focused retailers. The Port Washington, N.Y.-based company filed for Chapter 11 bankruptcy last week, citing $693.5 million in assets and $638 million in debt. Best known for celebrity fashion lines, including Bitten by Sex and the City star Sarah Jessica Parker and Starbury by New York Knicks star Stephon Marbury, Steve & Barry’s sells super-cheap clothing for teens and college students. Prices rarely exceed $20. In an economic downturn in which the Wal-Marts of the world are succeeding (see “Consumers Save Money, Discounters Live Better”), one would presume that a teen retailer like Steve and Barry’s, which is also a discounter, would be somewhat immune to hardship. Read the full story…

Turn off TV during meals or teens may get fat.

Everyone knows what too much television can do to the mind and what too little exercise can do to the body, but a Canadian study has now shown that the boob tube can also lead to an increase in how much we eat.  Studying childhood obesity, University of Toronto nutritionist Harvey Anderson found that kids who watched TV while eating lunch took in 228 extra calories than those who ate without the television on. Read the full story…

Hannah Montana in 3D. 

The hit Hannah Montana movie will be nearly inescapable on television this month in every dimension.Hannah Montana & Miley Cyrus: Best of Both Worlds Concert will come to Starz in standard- and high-definition starting 9 p.m. ET Saturday, July 26, the premium cable channel announced Thursday. The 3-D version of the film, which had a limited-engagement theater run earlier this year, will begin showing on the Starz on Demand and Starz HD on Demand channels on Sunday, July 27, along with the other two versions. Read the full story…

 
New study finds 1/3 of all entertainment is consumed on computers. 

36 percent of all entertainment is consumed on computers, according to Netpop Research, whose recent findings underscore the central role of the PC as a primary access point for entertainment, reports MarketingCharts. Teens and adults (those age 13-34) with broadband connections now spend more time in front of computers than watching blockbuster movies or reading novels and fashion magazines, the study found. In a typical month, according to Netpop, content consumed on desktop and laptop computers is responsible for. Read the full story…

Theaters planning on having night long showings of new Batman movie. 

In a frenzy, fans have bought so many late-night tickets for the July 18 opening of the next Batman movie that theaters in places like San Diego, Chicago, and even Eagan, Minn., are scheduling 6 a.m. screenings for those who can’t get in at midnight or 3 in the morning. Movie theaters have sometimes opened their doors at odd hours for their most highly anticipated films, say, an entry in the “Star Wars” series, and midnight shows have become part of the summer blockbuster ritual. Read the full story…

Teens find it easy to get heroin.

There is an alert for parents everywhere. A dangerous drug is lurking the halls of your child’s school. Health officials say heroin is quickly becoming the drug of choice not just for those who typically use it, but for high school students in search of a new high. Most parents have no idea how easy this is for their kids to get a hold of. The issue is a big concern in Portage and the focus of a meeting at the district’s Administration Building Thursday. The death of Amy Bousfield, a recent Portage Central graduate is shining light on a heroin problem among teens. The 18 year old recently died from overdosing on the drug. Read the full story…

TheStar.com:  Can subcultures still thrive in the glare of the digital age?

The underground, and especially the subcultures that inhabit it, have been much debated and examined since British academic Dick Hebdige published Subculture: The Meaning of Style (1979), a groundbreaking examination of the symbols and rituals of the punk subculture in London. Almost a decade after Subculture, in an essay reflecting on youth culture, Hebdige wrote: “Subculture forms up in the space between surveillance and the evasion of surveillance, it translates the fact of being under scrutiny into the pleasure of being watched. It is a hiding in the light.” Read the full story… 

Family meals turn teenaged girls away from drugs, alcohol 

Adolescent girls who sit down for frequent meals with their families are half as likely to smoke, drink and use marijuana as those who share family meals less often, according to a new study. “Part of it is just parents being more in touch with their kids, being able to see earlier on if their kids are veering down a path that might not be filled with healthy choices,” says Marla Eisenberg, lead author of the paper and a professor of pediatrics in the University of Minnesota’s medical school. Read the full story…

MediaPost: Overexposed: Kids See Too Many Alcohol Ads On Cable

Alcohol TV commercials are on the rise—and more young people are being exposed to them, especially on cable programs. Georgetown University’s Center on Alcohol Marketing and Youth (CAMY) says 12- to-20-year-olds witnessed nearly a 40% rise in alcohol messaging from 2001 to 2007. The group says exposure levels to these ads by young people are the highest since the group begin monitoring ads in 2001. But there is some progress—especially from one self-regulating approach from alcohol trade associations. Where 30% or more of a TV show’s audience is made up of underage drinkers—under age 21—the group notes that the percentage of alcohol product ads on these programs has been trimmed to 6.3% in 2007 from 11% in 2003. The main problem is cable TV. Read the full story…

New York Post: RETAILER SEES RED OVER RISQUE AD ‘SPEED DRESSING’ 

New York ad agency Saatchi & Saatchi is trying to contain the damage after a major client, JC Penney, took the firm to task over a fake viral ad that makes light of teen sex. The ad, called “Speed Dressing,” shows two teens practicing taking their clothes off - and then putting them back on quickly - in anticipation of eventually hooking up in the basement while mom is upstairs. The spot displays Penney’s logo and campaign slogan, “Every Day Matters.” Penney officials claim they became aware of the ad, which never aired on television, only after it popped up on YouTube and a slew of other Web sites over the weekend. Read the full story…

Red Herring: Report: Apple Killed Music Industry 

Apple’s iPod is partly to blame for the collapse of the music industry, according to a report Friday from researcher eMarketer. The Mac maker helped set the tone for a “rat’s nest of restrictions and incompatibilities” that have stalled the growth of digital music, according to Paul Verna, the author of the report. Revenue in the music industry continues to decline in part because of consumer confusion, the report said. A big part of the reason is music fans are asked to sort out the explosion of incompatible formats, players, restrictions, and retailers. That lack of simplicity  has slowed sales. Apple has been a “double-edged sword” for the industry, the report said. Its closed system works well for iPod users, “but leaves many frustrated consumers outside of that system.” Read the full story…

CNET: Kid Rock’s surprising take on illegal downloading 

Kid Rock’s sarcastic “just do it” YouTube rant on illegal downloading is funny and makes the point—illegal downloading is stealing. With a smile on his face Rock says, “I’m rich,” so sure it’s OK to steal my music. Oh, and while you’re at it, “Steal everything.” Steal an iPod, Steve Jobs is a billionaire, he’ll never miss it. Get yourself a Toyota, “They’re foreign” and the gas too, “You know how much money the oil companies make?” Rock shrugs it all off, “They’re not going to miss $30 or $40 worth of gas.”  Read the full story and watch the video… 

MSNBC: Religious Americans: My faith isn’t the only way 

America remains a nation of believers, but a new survey finds most Americans don’t feel their religion is the only way to eternal life — even if their faith tradition teaches otherwise.  The findings, released Monday in a survey of 35,000 adults, can either be taken as a positive sign of growing religious tolerance, or disturbing evidence that Americans dismiss or don’t know fundamental teachings of their own faiths.  Among the more startling numbers in the survey, conducted last year by the Pew Forum on Religion and Public Life: 57 percent of evangelical church attendees said they believe many religions can lead to eternal life, in conflict with traditional evangelical teaching.  Read the full story…

AP: Little `Barbie Brat’ bullies become concern 

Recess was Allie Long’s favorite part of the day until the second grade, when some of her friends on the playground pressured her to join their whisper campaign against a classmate. Allie shrugged. She didn’t want to hear their rumor or help spread it around. In an instant, her best friends since kindergarten became her tormenters. “They started taunting and teasing her,” said Allie’s mom, Trudy Ludwig. “She was on this play structure and they blocked all of the exits and wouldn’t let her off. They started moving closer to her. Allie just freaked out. One of the girls realized it was getting out of hand and got a teacher to help.” Bullying among adolescents has captured the attention of researchers, educators and parents alarmed by a parade of mean girls and cyber-bullies caught in mid-punch on viral video. But such aggression may not just happen in a whirl of adolescent hormones, some in the growing anti-bully movement argue. Read the full story…

Advertising Age: Hey, Buddy, Can I Bum a Snus Off You? 

Faced with rising taxes for cigarettes — in New York the price of a pack hit $9 — and ever-tightening smoking bans in places such as Los Angeles, where a bill threatens to force smokers out of all outdoor eating areas, Big Tobacco is trying a new approach to keep America’s dwindling 45 million smokers in the fold. The solution: snus (they are always curiously plural), a pinch of steam-cured tobacco nestled in a tiny tea-bag-like pouch. Snus don’t need to be spit out like traditional fermented dipping tobacco; they simply remain under your upper lip until you’ve gotten your nicotine fix.  Read the full story…

Advertising Age: In Google We Trust

The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released today — and sent it tumbling all the way down to No. 10. But what should be even more eye-opening to the companies rounding out the top 10 — which include Johnson & Johnson and General Mills — and the rest of the list is that Google’s victory shows that a company that spends nothing on advertising can still be the most positively perceived by consumers.  Read the full story…

Texting ‘addiction’ costing teens, parents

When the cell bill arrived, complete with a $300 payment notice, Travis Ramsay was in a state of disbelief. Travis Ramsay ran up a $300 mobile phone bill, mainly because of texting charges. “I was pretty mad,” the 13-year-old said. “I walked outside and punched the wall as hard as I could.” He was mad because even though the bill was his father’s name, Travis Ramsay had to pay it. After all, it was his text messaging that padded the amount due. Ramsay said when he started texting his friends, some who at times were standing right by him, and he didn’t realize the cost. Plus, he said, it was fun. Read the full story…

Emaxhealth: Strong Student Connection To School Community Key To Preventing Violence

In a report issued by McLean Hospital, the United States Secret Service and the United States Department of Education, researchers note that creating a positive school climate in which students believe the school staff genuinely wants to hear from them about threats or possible attacks is critical to preventing future Columbine-like school violence. The 15-page report “Prior Knowledge of Potential School-Based Violence: Information Students Learn May Prevent a Targeted Attack,” available at www.secretservice.gov , outlines the results of multiple interviews of bystanders to violent school attacks to determine how students with prior knowledge of school violence made decisions regarding what steps, if any, to take after learning the information. Read the full story…

New York Times: Starving Themselves, Cocktail in Hand

Manorexia. Orthorexia. Diabulimia. Binge Eating Disorder. All are dangerous variations on the eating disorders anorexia and bulimia, and have become buzzwords that are popping up on Web sites and blogs, on television and in newspaper articles. As celebrity magazines chronicle the glamorous and the suffering, therapists and a growing number of researchers are trying to treat and understand the conditions. The latest entry in the lexicon of food-related ills is drunkorexia, shorthand for a disturbing blend of behaviors: self-imposed starvation or bingeing and purging, combined with alcohol abuse.  Read the full story…

The National Post: Exposed G-string tied to today’s social values.

For hippies, it was the androgynous tunic; for modern teens, it is the exposed G-string. “There’s always a link between style and social values,” said Mariette Julien, a professor at L’Universite du Quebec a Montreal who presented a paper on the topic of teen dress at the country’s largest annual gathering of academics last week. “People aren’t conscious of the symbolism in their style of dress, but it remains very present.” Read the full story…

Other Headlines:

• Possible Gossip GIrl Spinoff
• Gen Y Fears Wrinkles: Cosmeceutical Sales To Hit $21 Billion
• Beloved Characters as Reimagined for the 21st Century
• Disney Revs Up Tween Star Machine
• Thai School gets bathrooms for transvestite students
• Why GTA IV Was the Beginning of the End
• Teen Choice Awards 2008 Nominations
• Sears teams with MTV to lure teens
• Facebook overtakes MySpace worldwide
• Disney’s “Camp Rock” racks up ratings
  
  

Health Alert: Teen teeth whitening

The desire for whiter, brighter teeth is trickling down to teens and even younger. Kids across the country are bleaching their pearly whites, often without their parents knowledge. But there are some things you can do to help them avoid tooth trouble. Girls and boys alike, from elementary to high school, are white hot about bleaching their teeth.
Dr. David Carroll, a dentist, said, “Kids are under a lot of pressure, as adults are, to look and to feel to look good, to have white teeth.” Read the full story…

NBC10.com: Experts Say Teen Drivers Want Parents’ Help

New research was made public on Tuesday about teenage drivers and what parents could do to keep their kids safe.
The information comes just a day after a 16-year-old driver, who had his junior license for just six days, lost control of his SUV, killing himself and a 16-year-old passenger. Dr. Dennis Durbin from Children’s Hospital, has analyzed how and why new drivers wind up injured or in fatal accidents. “Literally overnight, teens go from their lowest to their highest lifetime risk of getting in a fatal crash the day they get their license,” he said. “They get that license and I think a lot of people think that’s a license that shows that they can drive. But it’s really not — it just showed that they passed a test that allows them to get on the road.”  Read the full story…

Metroactive: Generation Debt. 

He was your typical college kid who was persuaded to sign up for his first credit card, right there on the San Jose State campus. It didn’t take long for Rance Bobo to max out that card when he bought a bike. After that, he signed up for a few more cards, using them to buy clothes and stuff for school. The debt started catching up to him, so he decided to take out student loans to pay it off and help make ends meet. By the time Bobo left college, he was $20,000 in the hole. That didn’t stop him from taking out another 20 grand for a car loan. More than a decade later, Bobo, now 30, is still chipping away at his $30,000 tab. Even if he is saddled with debt, with no end in sight, Bobo’s not losing any sleep over it. He finds it hard to save money, often tempted to spend it on nice clothes and the latest technology. He describes his penchant for living beyond his means as a mark of his generation, one made up of folks who will drop $4 on a coffee drink without a second thought, and pride themselves on having the latest gadget in hand. Read the full story…

Through a Teacher’s Eyes: Schools, culture sending the wrong message on teen pregnancy. 

“Carol get hooked up” was the subject of an email I received this morning from “urbangiftcardonus@….” Associating it with Urban Outfitters in Cambridge, I opened it. I should have known better. It was a “gift” card offer from FabFlyGear.com, selling clothing by Sean “Diddy” Combs, 50 Cent, Jay-Z, and Eminem. Frankly, if my mind were not on writing this column in response to the Gloucester High School pregnancy debacle, I would have simply put it in the trash. However, since I have visited Urban Outfitters from time to time, mostly out of curiosity, I decided there might be something on sale there that could help me shape an argument to explain what needs to be done if we are to save nearly an entire generation of youngsters from dissolution. Read the full column…

Business Week: What Do Teens Want? 

Nearly 59,000 captive teens might seem like every parent’s worst nightmare. But for Helsinki (Finland)-based Sulake, such a group provided a pain-free way to gain valuable insight into what “kids these days” really care about. Pain-free because Sulake runs Habbo, the nine-year-old virtual world that as of early June had some 100 million avatars, 9.5 million of them active on the site each month. And because Sulake could use the world as a platform to question the teens—virtually. Habbo’s second Global Youth Survey features the results of a two-month-long poll conducted at the end of last year, which surveyed 58,486 teens in 31 countries. The findings were recently published in a 255-page report targeted at companies looking to market to the lucrative demographic. Read the full story…

Teens and cell cams: Striking a pose? 

Many families preserve history through photos. Often, a trip to grandma’s would seem incomplete without a trip down memory lane via the big book of pictures.  These days, electronic media dominates everything from the way we listen to music, communicate and save images. Almost every cell phone has a built-in camera, which has some parents concerned – for good reason.  According to a recent report by the Associated Press, more and more teens are taking inappropriate photos of themselves, often wearing little or no clothing, and sending them to prospective boyfriends or girlfriends. More worrisome, these photos, once on the Internet, are accessible to practically anyone.  Read the full story…

Hollywood Urged To To Rid Child Movies Of Smoking 

It’s been one year since the Motion Picture Association of America (MPAA) pledged to make the movies that children see smokefree. But nothing has been done to put that pledge into practice. “One year later, we are still waiting for Hollywood to do the right thing,” state Health Commissioner Richard F. Daines, M.D., said today. “The MPAA must act now to protect children from the harmful influence of movie stars smoking gratuitously on film. We cannot sacrifice the health of another generation through indifference and inaction.” Read the full story…

Study: Teens dropping rags, radio for web, games, and TV 

A new study reminds us of a trend we’d rather not think too much about: teens and “tweens” are reading less, instead spending more time surfing the web, playing games, and watching TV. More teens than ever sharing—and restricting—content online. The Tween & Teen Lifestyle Report is conducted twice a year (spring and fall), with the most recent study carried out in March 2008 (the results were just published). This time around, 1,182 teens (ages 13 to 17) and tweens (ages 8 to 12) were interviewed in-person, and the results confirm a continuing three-year trend of kids putting down the magazines and books, and picking up the mouse, controller, and remote. Read the full story…

Reuters UK: Cellfire aiming coupons at teens 

Mobile coupon provider Cellfire is looking to expand its advertising customer base to include teen retailers and consumer product makers, its chief executive said on Wednesday. Cellfire users receive coupons and discounts on their cell phones from such companies as Hardee’s, Domino’s Pizza Inc, McDonald’s Corp, 1-800-Flowers.com Inc and Peet’s Coffee & Tea Inc. Speaking at the Reuters Consumer and Retail Summit, CEO Brent Dusing said retailers and others who market to teenagers are looking for new ways to reach customers. “If you want to reach them (teenagers) with a promotion, it’s very difficult to reach them in the paper world, of course, because your customer demographics are not reading the newspaper. They’re not checking the mail at home, and they’re probably not going to online coupon sites,” he said. “But they are on the phone, all the time.” Read the full story…

USA Today: Lack of vitamin D rampant in infants, teens 

Giving your children all they need to grow big and strong may not be as simple as a gummy vitamin and three square meals. They still may be susceptible to an epidemic that’s starting to gain the notice of pediatricians and bone doctors across the country: vitamin D deficiency. Mike Stone joined a growing legion of children diagnosed with the condition when an X-ray of his 14-year-old bones revealed a skeleton so thin it appeared clear on film. Read the full story…

Information Week: Today’s Teens: Breakin’ The Law, Breakin’ The Law

Kids these days, I tell ya. Turns out most teenagers could care less about the law when it comes to driving and cell phone use. In fact, a recent study shows that in North Carolina, teen use of cell phones while driving has increased since laws preventing it were enacted. How is it they are failing to get the message? Read the full story…

 
CBS News: Self-Cutting Linked To Risky Teen Sex 

Teens who are frequent self-cutters are also more likely to engage in risky sexual behaviors and have a greater HIV risk than teens receiving psychiatric treatment who have cut just a few times, new research suggests. The findings identify habitual cutting behavior as an important risk factor for sexual risk, even in already high-risk teens, researcher Larry K. Brown, M.D., tells WebMD. In 2005, Brown and colleagues from the Bradley Hasbro Children’s Research Center in Providence, R.I., first reported the link between self-cutting and sexual risk taking in a study involving close to 300 teens undergoing intensive psychiatric treatment. Read the full story…

Minneapolis Star Tribune: Dads create clean Christian version of MySpace

About a year ago, Randall Brown started looking for a safe place for kids to hang out. Online, that is. He found out the hard way that MySpace isn’t just for finding friends, networking or listening to cool bands. Companies have hacked into MySpace and spam-slammed it with porn ads and other advertisements. He also looked at Facebook. Although that site has had better luck filtering out porn and ads, there are still teens being teens, posting comments, graphics and applications that might be offensive.  Read the full story…

Teen survey shows virginity pledges can work.

Virginity pledges do deter some teens from having sex, according to a study by the RAND Corp. that surveyed teen virgins over three years to see whether they stayed that way.

Of 1,517 adolescents ages 12 to 17 in 2001 when the research began, teenagers who vowed to remain virgins until they were married were less likely to be sexually active than others who didn’t make a pledge.

About one-quarter of the adolescents surveyed (23.8%) made a promise to wait until marriage to have sex; 34% had broken it by 2004, compared with 42% of those who didn’t make the pledge and had sex during that time.

Read the full story… 

Study: Teens Heed Parental Warnings against Drugs and Alcohol But Indulge When Left Unguided.

A new survey released by the Partnership for a Drug-Free America and the MetLife Foundation has found that parental guidance and example has a profound affect on their children’s use of alcohol and drugs, especially at such “coming-of-age” events as prom and graduation parties.

The survey indicates that when parents engage their children in discussions about alcohol and drug abuse the teens take their parents’ message to heart.

“Only 16 percent of teens whose parents set a zero tolerance policy reported their individual likelihood of using drugs or alcohol, whereas 45 percent of teens whose parents didn’t set such boundaries reported they were likely to drink or use drugs at prom or graduation parties this year,” the report states.

Read the full story… 

Teen girls fight body image battle. 

For teens, especially girls, it may be very difficult to accept themselves as normal in appearance.

Health care authorities say the “body image” that teens have of themselves is often distorted by visual media that relies heavily on images of thin women and muscular men.

Recent high school grad Madison Hayes, 18, said it is very common for girls to be critical of their appearance.

“On a daily basis I hear girls complain about things like their jeans giving them a muffin top; the little love handles above their hips,” she said. “Girls are so picky about how they look.”

Hayes said she believes media influences are probably 90 percent of the reason that young women think there is something wrong with their body shape.

Read the full story… 

Teens listen to less radio, more Ipods. 

Teenagers are beginning to desert radio in favor of music from personal devices and computers, according to Coleman Insights, which studied teens’ listening behavior in a major market.
Long observed by media pundits, the trend is finally having a measurable impact on audience size in the teenage demo. Specifically, Coleman found that 84% of the 14-17 cohort listen to music daily on an MP3 player, iPod, or computer, versus 78% for radio. Coleman described these results as evidence of a “tipping point” in audio consumption: “Coleman Insights has for the first time detected greater use of them than of FM radio in a few specific instances.”

Another Coleman study found the 15-17 cohort favors iPods and MP3 players as primary destinations for listening to music, with 41% choosing the personal devices, compared to just 22% for FM radio.

Read the full story… 

Living together: No big deal?

An analysis of cohabitation, marriage and divorce data from 13 countries, including the USA, shows that living together has become so mainstream that growing numbers of Americans view it as an alternative to marriage.

The National Marriage Project study of a sampling of Western European and Scandinavian nations, Australia, Canada and New Zealand found that cohabitation elsewhere is far more common and indeed viewed as an option to matrimony. The study found that anywhere from 15% to 30% of all couples identified themselves as living together, compared with about 10% right now in the USA.

“We’re still the most marrying of all these countries, but the data are clearly headed in the one common direction. It’s headed in the direction of cohabitation as an alternative,” says David Popenoe, the report’s author and co-director of the National Marriage Project at Rutgers University, which studies marriage and child well-being.

Read the whole story… 

As a teenager I remember reading innumerable news stories about how crazy my peers and I were and how teens were a troubled group of sexually promiscuous, drug addicted party animals that cared about nothing but themselves.  I always found this to be a little off putting because I knew that I wasn’t crazy, sexually promiscuous or drug addicted and I was pretty sure that the majority of my peers weren’t either.  But I still wondered if I was an abnormal teen that was just out of the loop about what was cool.  This bothered me because like most teenagers I desired to fit in and be normal.  I wondered, “Am I expected to experiment with drugs and have sex? Am I uncool if I don’t?”  

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Canadian study says Facebook violates privacy.

The university’s Canadian Internet Policy and Public Interest Clinic (CIPPIC) is asking the Privacy Commissioner of Canada to investigate what it considers to be Facebook’s violations of Canadian privacy law.

Facebook’s policies – from sign-up requirements and advertising policies to third party applications and mobile access – represent 22 privacy violations, according to CIPPIC.

 Read the full news story…

Wall Street Journal: A film with underage fans faces marketing chalenges.

Health researchers have identified a surprising new predictor for risky behavior among teenagers and young adults: the energy drink.

Super-caffeinated energy drinks, with names like Red Bull, Monster, Full Throttle and Amp, have surged in popularity in the past decade. About a third of 12- to 24-year-olds say they regularly down energy drinks, which account for more than $3 billion in annual sales in the United States.

The trend has been the source of growing concern among health researchers and school officials. Around the country, the drinks have been linked with reports of nausea, abnormal heart rhythms and emergency room visits.

In Colorado Springs, several high school students last year became ill after drinking Spike Shooter, a high caffeine drink, prompting the principal to ban the beverages. In March, four middle school students in Broward County, Fla., went to the emergency room with heart palpitations and sweating after drinking the energy beverage Redline. In Tigard, Ore., teachers this month sent parents e-mail alerting them that students who brought energy drinks to school were “literally drunk on a caffeine buzz or falling off a caffeine crash.”

Read the full story… 

Regardless of the generation, parents and teens have always clashed about music. When I was growing up my parents thought the music I listened to was loud and obnoxious and I thought theirs was stodgy and boring. Today, parents and teens are still entrenched in a battle over music and recent research has fanned the flames of this conflict.

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